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Digital Marketing & Communications Workshop, 7th-8th September

25/08/2017

When: 7th & 8th September 2017

Where: Edinburgh Napier University

DIGITAL MARKETING AND COMMUNICATIONS 2-DAY WORKSHOP

The upcoming Digital Marketing and Communications Workshop, which will be held at Edinburgh Napier University, is the perfect opportunity for current students to gain invaluable workplace skills. This will give students a huge advantage when it comes to transitioning from university to the world of work.

The Workshop offers all participants the opportunity to take the exam for the internationally recognised Galileo Master Certificate (GMC), which has been achieved by individuals from some of the biggest Graduate Employers in the UK, including Deutsche Bank, Ernst and Young, Marks and Spencer, Mitsubishi, Jaguar Land Rover, LEGO, Müller and many more.

COURSE OBJECTIVES:

  • Understand the impact of the Digital Environment
  • What is digital marketing? An introduction to digital marketing and communications o Digital disruption and Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation

COURSE CONTENT:

  1. Understand the impact of the disruptive digital environment
  • What is digital marketing? An introduction to digital marketing and communications
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation

      2. Develop strategy in order to acquire, convert and retain customers

  •  Planning and implementing digital marketing and communications strategy
  • Creating a buyer persona
  • Digital Marketing Model – SOSTAC
  • Agile marketing and analysing your audience

       3. Digital marketing tools and tactics

  • Search marketing – SEO & PPC
  • Mobile
  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.
  • Content marketing and Vide Using Google tools and other digital tools and technologies

PART-FUNDING AVAILABLE FOR STUDENTS

For more info please:

  • click here to visit the European Centre of Technology website
  • Email: training@theECT.org
  • Call: 0131 623 1938
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