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Market Research Analyst Fixed Term Post With Growing Local Firm

21/06/2011
Neogen are recruiting a market research analyst primarily to research further expansion into the North American markets.
 
The analyst will research whether new markets for the Neogen’s products exist, the size of these markets, the competitive landscape, how they would reach potential customers, amongst other factors.
 
The analyst would also be responsible for pulling together recommendations for how to penetrate these markets. The analyst will need to be technically conversant about the products Neogen produces, however does not need to be a technical expert.
 
Please see below a sample of the information they are looking to gather:
 
  • To explore target markets and gain a better understanding of them
  • Other potential target markets
  • What are the common practices / methods used for testing
  • Who performs the testing
  • Who is influencing the testing within the market
  • What, if any, competitor kits or threats are there to these products within the market?
 
The candidate will:
  • have a relevant marketing degree
  • have excellent research and analytical skills
  • have experience of research techniques
  • be conversant with technical language around the products that Neogen produce and market
  • have strong communication skills – written and spoken – as will be expected to communicate with a number of different internal and external stakeholders
  • be able to produce compelling strategy recommendations for management
  • ideally have understanding of North American market
 
How to apply:

Cv and cover letter to p.woods@neogeneurope.com

For further information and salary details register here with our online vanancy service and search for Neogen under vacancies.

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